Interative Quiz and Photobooth
When IKEA turned 75 they wanted to promote their new catalog in a fun way. We developed a web-based 75-question quiz, completed by scanning QR codes scattered throughout 4-rooms. I lead developers in the technical requirements, user experience and creative execution of the AR browser application.
Additionally, our team created an dynamic photobooth that used tangible objects (including the pull-string of an IKEA.,kelkjeljqj send themselves their images via SMS.
Responsibilities
Technology Management; UX; Quality Assurance; On-going maintenance and enhancements; On-site Training and Trouble Shooting
Technology
HTML5, NodeJS, CSS, AR, Firebase Database, OpenFramework, AWS
Challenges
Prior to the activations, we coordinated with vendors to secure and install a Wi-Fi network to handle hundreds of simultaneous connections. During the activations, I interacted with, trained and assisted a 20-person team as well as assisted thousands of customers over 9 days in multiple cities.
Results
The onsite feedback and excitement we received from the client and the visitors was incredible. We created a fun experience that thousands of people were compelled to visit again and again. We've since optimized the quiz and website to be more manageable by a smaller staff. This smaller version has been used to promote multiple store openings across the country.
