PowerfulAnswers by Verizon
The Powerful Answers campaign showcased how Verizon uses innovative technology to find solutions to the world's biggest challenges. Each phase of the campaign featured a unique solution promoted on TV and accompanied by more in-depth information online. It was our goal to create an online experience that matched each solution with an equally innovative, adaptive website ensuring an optimal experience across devices.
Responsibilities
Development team leadership and technical oversight; Programming; Client communication and documentation; Quality Assurance
Technology
HTML5, Javascript, CSS3, PHP, YouTube
Challenges
The main challenge we encountered was handling the assets across all devices. Using adaptive development we were able to determine the best experience for each user's device.
Results
The analtyics showed a much improved brand affinity among millennials while increasing the time on site and reducing the bounce rate.
